DOVE PROVES THAT BEAUTY IS A STATE OF MIND
New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty
Mumbai, April 10th 2014: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look1, the study highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film Dove: Patches on YouTube.com/DoveIndia.