Hello! I got a chance to attend the first ever beauty blogger event held here in Kolkata. It was the launch of The Body Shop’s new Cool BB Cream from their very popular Vitamin E line. Dolon from Pout Pretty first told me about it and then I got an invite from the PR of the company. Finally we had our very own beauty related event.

Click pic to enlarge. Will help you read about the qualities of the product

     Dia Mirza the brand ambassador was supposed to unveil the new product. But unfortunately she fell ill during her travels and was unable to make it to the event. Felt really bad that she came all the way from Macau for this event but was unable to attend it. I hope she feels better soon. We were given a small snippet from her side concerning this new launch –
     “It’s been more than two years of fabulous alliance with The Body Shop. It’s always wonderful and inspiring to associate with the brand to introduce new products. I’m extremely excited about the launch of new Vitamin E Cool BB Cream, as it’s perfect solution for natural looking coverage in a flash. It’s very handy for on the go application and it’s from the iconic skincare range from The Body Shop – Vitamin E, so I love it.”

     Inspite of this little glitch in the plan us bloggers had fun on our own and kept doing crazy poses all over the place apart from interacting with the Body Shop team. Honestly they are lovely warm people and it was great talking to them. Did you know that there is one Vitamin E product sold every three seconds from this brand?!? I was very surprised when they told me that little tidbit. Wow! Imagine that. I have used the makeup wipes from this line and I will say that I absolutely love them. I took them with me on my travels and by the end of the day when I would feel tried and lazy this is all I would use. Not only would my makeup come off (not the mascara so much) but my skin would feel clean and moisturized. I carry them every time with me now. 

I liked these lines that they had put up on the store walls. Funny how I never noticed it before

Pic courtesy – Body Shop

     The Vitamin E line provides hydration and is meant to protect the skin. Targeted at all skin types this range as the name suggests contains Vitamin E which is sourced mainly from Wheatgerm oil. This is a huge range and contains an assortment of products from cleansers, toners, moisturizers, soap to creams, masks, serums, mists, lotions and now the BB cream. They even have some products catering especially for people with very dry skin. 

Savita Dhami (Marketing Head) talking about the new launch

The unveiling

     In the absence of Dia, Savita Dhami, Marketing Head of the brand introduced the product to the media that was present (boy there were a lot of them) and unveiled it. They had made this life sized reproduction of the bottle which is just too cute. I was expecting a banner of sorts but out came a tube in all its pink glory 🙂 Elizabeth from Product Training then took the stage and talked about the workings and benefits of the product in greater detail.

Elizabeth talking about the product

     There is only one shade available in this cream but it is meant to work on all skin colors. It helps to hydrate and illuminate the skin while correcting the complexion so that you can get a refreshed skin look. They claim that it provides moisture to you skin for upto 12 hours. Price is Rs. 995/- for 50 ml of product. We were then given demos for the product. First impression – skin did look brighter and felt slightly cooler on application. Blended out well for everyone. Savita mentioned that she was wearing it and honestly her skin looked very fresh like she has just washed and moisturized her skin. Based on first impression I was eager to try it out.

L to R – Me, Dolon, Savita, Shayoni and Nivedita. Pic courtesy – Body Shop

     In the end there was some more photo taking sessions and each of us got a goody bag where we got our very own BB cream. I’m really stoked to try out the stuff and will be presenting a detailed review for it in the near future. All in all it was a fun time and I got to meet some other fellow bloggers from Kolkata – Shayoni from Sweet & Bitter and Nivedita from Beauty At Times Is Skin Deep. Thank you so much Body Shop for doing an event out here in Kolkata and for the lovely gift. This one I will always remember and treasure as it was the first ever event