‘Oxblood’ is the latest colour to be released in the MEGAPLUMES Dramatic Lash Mascara range. This rich-red hue, more darkly exotic than its black counterpart, looks subtly striking when worn with many of our eye shadows.
This deep red jewel tone, as seen on runways from Gucci and Chanel to Alexander McQueen and Derek Lam, is very wearable and is universally flattering with blue, hazelnut and green eyes. It brings out your individual eye-colour, offering a supremely chic effect. Price is 24 pounds.
“This black based burgundy is subtle in colour but looks amazing on everyone and will really make the natural colour of your eyes pop. Previously limited to being a good make-up artist’s fashion secret, we’re looking forward to introducing you to your new mascara obsession.”
Alexandra De Montfort
Founder & Creative Director Rouge Bunny Rouge
Influenced by the magnificent megaplumes, Dramatic Lash Mascara achieves the same impressive effect of false lash extensions, delivering full, thick, long and perfectly curled lashes to all who covet a mesmerizing gaze. Graduating curves of strong, hollow fibers spiraling around the classic maxi-brush, gently and evenly sweep colour over every single lash without clumping. Even more difficult to reach, short lashes can be given perfect volume and curl. With colours borrowed from a submerged cosmos, adorn lashes with the abyssal hues of ox-blood or carbon black.
Embrace effortless glamour as lashes are coated with a film that’s strong yet supple. The addition of a natural jellifying system gives superior flexibility and the brilliant filmogen complex brings a lasting shine. Panthenol strengthens and restructures, while its non-stop moisturizing action nourishes and prevents breakage. Fabulous lashes that are water resistant, smudge-proof, fade-proof and transfer-proof, last throughout the day. For a stunning, impeccable and sophisticated look, suitable for contact lens wearers and those with sensitive eyes, Megaplumes mascara ensures you assert a darkly beautiful persuasion.
> For best and intensive results with the first sweep start the application at the roots of your eyelashes. Place the mascara brush at the bottom of your lashes and gently stroke forward. Wiggle a bit and completely stroke along the top of the lashes to make sure you coat each lash with mascara.
> If you want to apply mascara onto your lower lash line, do so before you stroke over your upper lash line to prevent messy application.
> Wipe off excess mascara from the brush before application to avoid clumping.
> If you have any mishaps use a cotton swab dipped into make-up remover like our Gentle Cleansing Water and sweep it over to remove the colour.
> Avoid pumping the brush in the tube to prevent the texture drying
Launch Date - March 2013